Search Engine Ranking / Search Engine Optimisation (SEO)

OVERVIEW - There is no doubt that most websites are found for the first time as a result of keywords entered into some search engine. Currently the most popular of all search engines is Google with some recent surveys indicating that 38% of people use Google as their first choice or primary search engine. Whilst Yahoo represents slightly less at about 27% the balance being made up by independent search engines and those attached to Internet Service Providers, Freeserve, MSN, BT-Openworld etc.

WEBSITE CONTENT & KEYWORD PHRASES - People search to find sites that contain the information or content in which they are currently interested. Search engines attempt to give them the most relevant sites based upon the search terms entered. How can they do that? The obvious way they can do that is by evaluating the content of the websites in their index. This content should be written using keyword phrases and expressions that people will type into a search engine when looking for your site.

CONTENT & META TAG OPTIMISATION - Once the content of your pages has been written, there are a number of techniques for optimising around this content to make your site more attractive to the search engines. The content itself should include your keyword phrases. Also, there are parts of a website that are not visible to the viewer but which are read and used by the search engines both to evaluate your site and to describe your site in the search results. These parts are usually referred to as the ‘meta tags’ albeit the most important of these is the page title which technically is not a meta tag.

OUR SERVICE - The information above is just the start! The QBS Group can undertake all the necessary techniques to optimise your website and achieve rankings in various Search Engines. We can carry out all of your Keyword Phrase analysis and provide you with all the necessary reports and advise on how best to optimise your website. Please contact us for further details.

The QBS Group can supply a competitive NO OBLIGATION quotation for your search engine optimisation project. Just complete our online quote form or telephone us on 01527 893999 or email info@qbsgroup.co.uk